Last year, GM Korea sold a total of 264,875 units in the global market, a 24.6% increase over the previous year. However, in the domestic market alone, 37,237 units, a whopping 31.4% decrease compared to the previous year, received poor performance. Accordingly, this year, the company plans to seek a rebound in domestic demand by strengthening multi-brand operations and introducing new models.
Currently, the model responsible for GM’s domestic lineup is the compact SUV Chevrolet Trailblazer. 14,561 units of the Trailblazer were sold over the course of one year last year, and it is safe to say that it is a single flagship model, except for the Spark, a compact car that is about to end sales. Therefore, the performance of the Trailblazer is expected this year as well, and GM has unveiled a partial change model for the 2024 Trailblazer.
Equipped with the latest design language,
more concise front and rear parts
The Chevrolet Trailblazer facelift model, which was released on the 8th in local time, is the first to feel the change in the front and rear design. The front design impression reminds me of the new Trax as soon as I see it, and the bow tie emblem located in the middle of the existing upper grille has been moved to chrome across the grille.
In addition, it is closer to the blazer, such as the daytime running lights that have been thinned to match the recent Chevrolet design language, the Chevrolet dual-port grille, and the upper and lower integral type lights applied. At the rear, the tail light change is the most noticeable. The existing X-shaped surface light emitting has changed to a U-shaped one, adding sophistication.
The modern interior powertrain remains the same
The highlight of this Trailblazer partial change model is the interior. The driver’s seat, which was full of old scent with the existing gauge cluster and 8-inch center display, has been transformed into an 8-inch dashboard display and an 11-inch large-screen infotainment system that supports wireless Apple Car Play and Android Auto.
In addition to this, the new Trailblazer has improved the physical button operation, folding the passenger seat, new wheel design, and new colors such as Copper Harbor Metallic and Kaktai Green. As for the powertrain, the existing 1.35L gasoline turbo engine and 9-speed automatic transmission are applied as they are.
A slight price hike is expected Family quarrels with Trax?
The price of the new Trailblazer was set at $24,395 (about 30.79 million won), an increase of $1,000 (about 1.26 million won ) in the basic trim, and the top ACTIV and RS trims were also increased by $ 900 (about 1.13 million won), respectively, to $ 27,495 (about 1.13 million won). It starts at about 3,471 million won ) and $ 28,395 (about 3,583 million won ).
Considering that the price of the existing domestic all-wheel drive model is 24.89 to 26.9 million won, even if the price rises slightly, it is not expected to exceed 30 million won. Since GM Korea has already completed domestic certification of the new Trailblazer, it is possible to release it in the first half of the year at the earliest. Chevrolet divided the class by equipping the Trax with a 1.2L engine and a 6-speed transmission, and the body itself is slightly larger than the Trax, so it will be interesting to watch the competition between the two.