Genesis set a sales record of over 700,000 units since the brand was launched, and succeeded in establishing a solid image as a luxury brand despite being a new brand. The model that stands out among the remarkable sales volume is the semi-large luxury sedan G80.
Last Year
The reason why the Genesis G80, an E-class opponent, shows overwhelming sales
Last year, 59,463 units of the G80 were sold in Korea, and 20,000, 2,476 units were sold in the first half of this year, showing higher sales than the semi-midsize sedan Avante. Why is the Genesis G80 so popular?
The reason why the Genesis G80, an E-class opponent, shows overwhelming sales
First of all, it is cheaper than the three competing German companies. Looking at the price of the G80, I wonder if it is similar to the vehicles of the three German companies, but in reality, it is about 10 million won cheaper than the German competitor vehicle of the same class. Although the price is cheaper than that of German cars, the luxurious interior and exterior design, rich convenience specifications, and high degree of completion served as the selling points of the G80.
Maintenance feasibility
Second, ease of maintenance. In the case of imported cars, the number of repair shops increased as the market share increased, but they are still no match for Genesis, which shares a repair shop with Hyundai Blue Hands. It has a network of about 1,400 nationwide, so accessibility is easy and maintenance and inspection are convenient.
The reason why the Genesis G80, an E-class opponent, shows overwhelming sales
Thirdly, it is the image of Genesis’ luxury car brand that is firmly imprinted on domestic consumers. Hyundai Motor Company launched as an independent brand in 2015, and it has been less than 7 years since it established itself as a byword for a luxury brand that everyone knows about. Since Hyundai Motor’s single vehicle name, Genesis, was launched in 2008, there was a naming strategy that emphasized a steady high-end image and naturally moved from Equus to EQ900. In addition, based on the design identity firmly established with the GV80, the high level of design perfection and vehicle quality continued from the G80 were supported.
The reason why the Genesis G80, an E-class opponent, shows overwhelming sales
For this reason, the Genesis G80 is loved by domestic consumers, and as Genesis plans to gradually expand its lineup, interest in the new vehicle is also amplifying.